Praise for the First Edition of The New CFO Financial Leadership Manual "Steve Bragg has done it again! This manual shows what a CFO needs to do to truly add value. It should be mandatory reading for all CFOs who want to play a strategic role in their organizations." --Janice M. Roehl-Anderson, Partner Deloitte Consulting LLP "This timely guide will help CFOs master the right thinking and management skills. An effective tool for navigating today''s corporate financial waters." --Clint Davies, Principal Berry, Dunn, McNeil & Parker "An excellent reference book and good reading besides. This book is a how-to for new and experienced CFOs. It is one place for new CFOs to get information on how to start in their job as well as functioning as a continuing reference on many issues--such as personnel, accounting and reporting, banking, credit, taxes, and so on." --Gail W. Sevier, CPA Member/Manager of Marrs, Sevier & Company LLC "What are my specific responsibilities? How do I increase the company''s return on assets?" How can today''s CFOs make crucial decisions in today''s increasingly competitive, fast-paced, and volatile environment? The answers are found in the Second Edition of The New CFO Financial Leadership Manual. This thorough guidebook is essential reading for the CFO requiring an overview of strategies, measurement and control systems, financial analysis tools, funding sources, and management improvement tips. Filled with pragmatic insights, proactive strategies, and best practices, The New CFO Financial Leadership Manual, Second Edition is destined to become every CFO''s essential desktop companion.

STEVEN M. BRAGG, CPA, CMA, CIA, CPM, CPIM, has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst & Young. He received a master''s degree in finance from Bentley College, an MBA from Babson College, and a bachelor''s degree in economics from the University of Maine. He has also written or cowritten the following books, also from Wiley: Accounting and Finance for Your Small Business, Accounting Best Practices, The Ultimate Accountants'' Reference, Controllership, Cost Accounting, Financial Analysis, Just-in-Time Accounting, Managing Explosive Corporate Growth, Outsourcing, Sales and Operations for Your Small Business, and The Controller''s Function.

Preface. Acknowledgments. About the Author. Part 1 Overview. 1 CFO''s Place in the Corporation. 2 Financial Strategy. 3 Tax Strategy. 4 Information Technology Strategy. Part 2 Accounting. 5 Performance Measurement Systems. 6 Control Systems. 7 Audit Function. 8 Reports to the Securities and Exchange Commission. Part 3 Financial Analysis. 9 Cost of Capital. 10 Capital Budgeting. 11 Other Financial Analysis Topics. Part 4 Funding. 12 Cash Management. 13 Investing Excess Funds. 14 Obtaining Debt Financing. 15 Obtaining Equity Financing. 16 Initial Public Offering. 17 Taking a Company Private. Part 5 Management. 18 Risk Management. 19 Outsourcing the Accounting and Finance Functions. 20 Operational Best Practices. 21 Mergers and Acquisitions. 22 Electronic Commerce. Part 6 Other Topics. 23 Employee Compensation. 24 Bankruptcy. Appendices. A New CFO Checklist. B Performance Measurement Checklist. C Due Diligence Checklist. Index.